The Rise of The Pastel Aesthetic: Why It’s the Core of Kawaii Fashion
When you think of kawaii fashion, what comes to mind first? Most people picture the soft pastel palette: dreamy pinks, sky blues, lavender purples,...
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How To Style A Kawaii Outfit in 2025
Are you ready to unleash your inner cuteness and take your style to the next level? Kawaii fashion is all about embracing playful, adorable, and c...
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Top 10 Kawaii Make-Up Trends for 2025
The Cutest Kawaii Makeup Trends You’ll Want to Try Right Now! If you’re into the kawaii aesthetic—think soft pastels, big doe eyes, and irresistib...
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How To Incorporate Kawaii Fashion into Everyday Apparel
Introduction to Kawaii Fashion Kawaii fashion, synonymous with all things "cute", originates from the heart of Japan's street style. This overtly g...
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History of Lolita Fashion and the Different Lolita Styles
The word Lolita makes us think of the 1955 novel by Vladimir Nabokov about forbidden love with an underage girl. But in Japan, for at least the las...
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How To Be Kawaii - The Basics
A short and sweet guide with 9 easy steps to becoming more kawaii every day!
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How To Survive Valentine’s Day Single
A quick guide to surviving this romantic holiday meant for lovers while being adorably single!
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Top 5 Essentials To Survive Anime Conventions!
What are some essentials to get you through an anime convention? We give our top 5!
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Creating a Kawaii Look in Your Home
A guide to creating the ultimate kawaii bedroom aesthetic! Pink, precious, and super sweet!
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Cute December Looks
A cute little fashion aesthetic guide on how to look cute & kawaii this winter!
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Japanese Fashion Trends from 2017
A guide to some of the hottest Japanese street fashion trends this year!
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Kawaii Makeup Styles
A guide to kawaii make-up trends, tips & tricks, and various aesthetics!
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