Top 10 Kawaii Make-Up Trends for 2025
The Cutest Kawaii Makeup Trends You’ll Want to Try Right Now!
If you’re into the kawaii aesthetic—think soft pastels, big doe eyes, and irresistible pops of color—you’ve probably noticed that the makeup world is bursting with trends that perfectly complement this style. Whether you’re a long-time fan of kawaii fashion or diving into the world of cosplay, these 10 adorable makeup trends will have you looking like the cutest version of yourself as we head into 2025. Let’s dive in, cutie! 💖
1. Sparkling Under-Eye Blush
Blush, but make it extra! The latest trend in kawaii fashion is to take that healthy flush and bring it under the eyes, adding an ethereal sparkle with glitter or shimmer. This creates a whimsical, wide-eyed look that screams, "I'm adorable, and I know it!" Try blending pink or peach tones and topping it with a dash of fine glitter. Pro tip: Pair this look with a pouty lip for maximum charm.
2. Overdrawn Doll Eyes
Big, expressive eyes are a kawaii aesthetic essential. Achieve this by overlining your lower lash line with white or nude eyeliner and exaggerating your upper eyeliner wing. False lashes are a must—layer them up for that fluttery effect. Bonus points if you add rhinestones or decals to your eye makeup. This look is also a favorite in cosplay, helping you channel those anime vibes IRL.
3. Gradient Lips
Soft, kissable lips are a kawaii staple. The gradient lip trend involves fading the color from the center of the lips outward, creating a naturally flushed effect. Use a lip tint or matte lipstick, focusing the pigment in the middle, then blur the edges with your fingertip. It’s cute, subtle, and super low-maintenance for everyday kawaii fashion.
4. Pastel Brows
Who says eyebrows can’t join the fun? This trend is all about matching your brows to pastel-colored wigs or hair dye. Light pinks, lavenders, and mint greens are all the rage. If you’re hesitant to bleach your brows, try using a white concealer base before applying colored eyebrow gel or eyeshadow. It’s a fun, playful way to level up your kawaii aesthetic.
5. Harajuku Gloss Bomb
Shiny lips are back, baby! Think juicy, glass-like finishes that look like they’ve been dipped in candy. Harajuku-style glosses often have a slight tint—bubblegum pink, cherry red, or even holographic shimmer. This high-shine look pairs perfectly with bold eye makeup, making it a go-to for cosplay enthusiasts and street-style queens alike.
6. Cloud Skin
The opposite of matte and dewy? Say hello to “cloud skin,” a soft-focus complexion that looks as dreamy as a cartoon filter. To nail this trend, use a blurring primer and a lightweight, semi-matte foundation. Dust on a translucent setting powder for that velvety finish. Cloud skin is the ultimate base for your kawaii aesthetic look.
7. Statement Cheeks
Cheeks are having their moment in the kawaii fashion spotlight. Try going bold with heart-shaped blush stamps, multicolored swirls, or even a hint of sparkle. This playful trend works wonders for cosplay looks and adds a touch of whimsy to any outfit. Use a cream blush for a softer, blendable effect or go all out with face paint for a more dramatic vibe.
8. Anime-Inspired Liner
Take your eyeliner game to the next level with anime-inspired designs! Extend your liner into exaggerated shapes, like dramatic wings or downward swoops, to mimic your favorite characters. Don’t forget to add a tiny “lash” flick at the inner corner for that extra anime sparkle. Perfect for cosplay or a daring day out in your kawaii fashion.
9. Glitter Bomb Everything
When in doubt, add glitter! Sparkling eyelids, glitter freckles, and shimmering highlighter are all trending in the kawaii aesthetic. Use loose glitter or pressed shimmer shadows to create a dazzling effect. Just remember: glitter fallout can be a mess, so set everything with a good makeup fixer. Because let’s be real—there’s no such thing as too much sparkle.
10. Ombre Liner
Why settle for one eyeliner color when you can use two? Ombre liner combines vibrant shades for a playful, eye-catching look. Start with a darker hue on the outer corners and blend it into a lighter, pastel shade toward the inner corners. It’s a great way to experiment with color while staying true to the kawaii aesthetic.
Bringing Your Kawaii Look to Life
Whether you’re stepping into a cosplay convention or just rocking your everyday kawaii fashion, these trends are the perfect way to showcase your personality. Experiment with different styles, mix and match, and don’t be afraid to let your inner cutie shine. After all, the beauty of the kawaii aesthetic is that it’s all about expressing yourself in the most adorable way possible.
So grab your brushes, sparkles, and favorite lip tints, and let’s get cute together!
What’s your favorite kawaii trend right now? Share it in the comments below—we’d love to know what makes you feel extra adorable! 💕
Or, go shop our entire kawaii make-up collection to execute on these cute looks!